Guess what? Your favorite fashion store is opening its doors in Hasselt. Shop till you drop, that’s the first thing I thought when I walked past a huge &Other Stories sign in Hasselt. Did I mention it’s only a 15 minute drive? Oh God, my bank account … Anyway: a big happy scream and kiss on the boyfriends cheeks when I got an invite to attend the opening!
I got to know &Other Stories via Instagram (late bloomer, sorry!) and while visiting Ghent. Let me give you a little insight into the fashion brand. &Other Stories is a part of the Swedish retail H&M. After some research a while ago (just after I knew that store even existed) I learned that the brand is more luxurious and fashionable than it’s baby brother H&M. You can find beauty products (with some great lipsticks, blushes, creams, etc), shoes (even Adidas & Nike), Clothes (DUHHH), handbags and jewelry.
Immediately after looking into the &Other Stories brand, I fell in love with the designs and fashion forward thinking of the brand.
The store will be 430 square meter big and spread out over two floors. It will be the fourth store in Belgium besides Ghent, Brussels and Antwerp. The city of flavor is now also part of the &Other Stories crew.
The big opening will take place on April 7th at 12 pm. Place to be? Hoogstraat 4, Hasselt. I am normally going but keep an eye open on my Instagram for changes. It’s my last day as a ground stewardess so I’m not quite sure how the day will go by. I seriously cannot wait until the store opens. I guess I can better bring my boyfriend to keep an eye on my wallet while I’m there, because you know: &Other Stories is life.
To celebrate the opening I’m dressed in two &Other Stories looks.
Pictures by Michaël Janssens
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Lots of love,
Special thanks to PR agency Pure.